Posted by: Kent Allen on May 18th 2012
The differences in what retailers actually think matters to online shoppers and what really matters to them is even more pronounced when viewed through a global lens. As you invest more resources in attracting and retaining international shoppers, you need to prioritize security over other bells and whistles that are popular these days. Here’s why.
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Posted by: Kent Allen on May 11th 2012
WorldPay’s recent report profiling the habits, preferences, and profiles of 19,000 online shoppers across the globe found more and more money being spent online. On average shoppers now spend 22% of their disposable income online. Want to guess which countries are spending the most of their mad money online?
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Posted by: Kent Allen on May 3rd 2012
Selling globally means marketing locally. As global ad dollars surge into developing markets, international marketers are building a digital marketing services infrastructure that will help U.S. Ecommerce companies expand their focus from capturing latent online demand to generating global demand for their goods and services.
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Posted by: Kent Allen on April 28th 2012
Strong Chinese demand for the iPhone tells us a lot about how retail in China is transforming. It should also remind us that mobile commerce is quickly becoming a key channel through which U.S. Ecommerce companies will sell products not only to Chinese consumers, but to other international online shoppers as well. It’s a timely reminder that now is the time to connect mobile commerce to your international Ecommerce plan.
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Posted by: Kent Allen on April 20th 2012
Optimizing Ecommerce checkout processes for the international online shopper can be a big job with lots of moving parts. Your best bet is to start by doing your homework, which includes some targeted user testing. As you take a closer look at where to test, pay close attention to payments, shipping costs and address forms.
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Posted by: Kent Allen on April 13th 2012
French consumers continue their steady embrace of Ecommerce while Italians are growing more and more comfortable shopping online. This week we take a long look at what’s working online in France. Since it is still early for Ecommerce in Italy, we’ll suggest a few tactics that may pay off in the short term.
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